The renewed brand reflects a smoother everyday life and clear services
Port of Turku is renewing its brand to help us communicate more clearly what we do and how we are part of our customers’, partners’ and passengers’ everyday lives. Our goal is to highlight what matters most to us: smooth connections, a well-functioning daily flow, and good collaboration.
The renewal is part of a broader development phase at the port. We are currently updating our infrastructure, services and ways of working. The Ferry Terminal Turku project and the development of the entire port area are building the foundation for a future port, one that serves people smoothly and responds to the needs of a changing world.
The new brand brings together what Port of Turku is known for: reliability, efficiency and partnership. We want to make it easier to understand the value the port provides to different users, whether in cargo traffic, travel or cooperation.
The port is part of many people’s everyday lives, often unnoticed. With this renewal, we want to make that role more visible: we help ensure that goods move, journeys run smoothly and cooperation works.
In our brand renewal, we wanted to look ahead to what the Port of the future will be. That’s why we chose the Turku-based agency 4D as our partner. Together with them, we clarified our brand to better reflect both today and the direction we’re heading.
The 4D team quickly understood our thinking and what matters most to us. They grasped our business with ease and brought insightful perspectives into the process. From the very first meeting, it felt like the chemistry was right and the collaboration worked.
Port of Turku Ltd is fully owned by the City of Turku, and the strong link to the city is also visible in the new brand. Maritime identity, long history and continuous development are themes that connect us. Turku is known as a gateway to the West, and as a port this is reflected in concrete connections to the world.
The new look and way of communicating will be introduced step by step during 2026. At the same time, we are developing our digital services: our new website will be launched around the turn of the year to make finding information easier and using our services smoother.
The brand renewal supports the long-term development of Port of Turku. We play an important role in Finland’s security of supply, international connections and passenger traffic and our role will continue to grow in the future.
At the heart of the renewal is a simple idea: to make visible what happens at the port every day – smooth everyday life, working connections and cooperation that moves things forward.